Swiss town of Ibach is still the Victorinox’s base. Victorinox knives factory is located in the beautiful place which looks like the chocolate bar wrapper: snow-covered peaks of Alps and cows in the abutting fields. Now the company has the intention to turn the business into the world-wide brand closely to life needs. Consequently, Victorinox worries about transferring the Swiss engineering accuracy from the swiss knife into luggage, watches, clothing and even perfumes at the same time putting longstanding corkscrews and toothpick attachments behind. The perfume “Swiss Army for Her” gives the promise to “whisk away the senses to the lofty heights of the Swiss Alps”. Thus Victorinox is developing in the creative way. Initially, they had the pocket swiss knife with a primitive prototype that transformed into the modern professional device showing off a memory stick and laser pointer.